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John Moon

The Luxury Pricing Calculator โ€” Wedding Photography
Your numbers
$
$
$
28%
0%15%30%45%60%
Your results
Price you need per wedding
โ€”
to hit your income goal
Weddings at your current price
โ€”
to reach the same goal
Total revenue needed
โ€”
gross, before taxes & expenses
Your insight
Enter your numbers to see a personalized insight.
Full breakdown
Take-home targetโ€”
Business expensesโ€”
Estimated taxesโ€”
Gross revenue neededโ€”
รท Weddings per yearโ€”
= Price per weddingโ€”
Your current annual revenueโ€”
Gap to closeโ€”
What to do next
01
Accept the number
The price you need isn't random โ€” it's math. Your income goal divided by the number of weddings you actually want to shoot.
02
Build a package worth it
Luxury pricing requires a luxury experience. Audit your client journey โ€” from first inquiry to final gallery delivery.
03
Raise your prices
Don't wait for confidence. Set the new price, update your website, and start attracting clients who value your work.